Top Ranked
Market Research Firms

Why These Market Research Firms?

Last Updated Jul, 15, 2021

Wimgo uses a multi-phase selection process beginning with a holistic review by our data team to check any red flags or unresolved complaints. It then selects its curated list using its expert review team on five main criteria listed below, assigning them numerical values. Finally, it selected the top Market Research Firms in the United States .


Reputation

Analysis of all reviews across verifiable platforms to determine overall sentiment.

Expertise

Team experience and knowledge, along with number of years in business.

Service Quality

The quality of service delivered measured by quality, speed, and value.

Consistency

Rate at which the business consistently produce high quality outcomes.

Customer Service

Reputation and quality of customer experience departments.

Top Market Research Firms in USA - 2021

Nielsen

4.0 8 Reviews

Nielsen global media powers the media industry with the most accurate understanding of what people listen to and watch. They measure across all channels and platforms, from podcasts to streaming TV to social media, to discover what audiences love. They see the most critical opportunities and accelerate growth when companies and advertisers are genuinely connected to their audiences.

Service Focus
16%
19%
23%
9%
22%
12%

IQVIA

IQVIA is a leader firm in using data, technology, advanced analytics and expertise to help customers drive healthcare and human health forward. They serve together with companies to enable a more modern, more effective and efficient healthcare system and create breakthrough solutions that transform business and patient outcomes.

Service Focus
3%
20%
6%
25%
21%
24%

Gartner

Gartner is a leading research and advisory company. They have extended beyond their flagship technology research to deliver senior leaders across the enterprise with the requisite business insights, guidance and tools they need to achieve their mission-critical priorities and build the organizations of tomorrow. They fuel the future of the business so that a more prosperous world takes shape.

Service Focus
5%
36%
8%
11%
30%
9%

IRI

IRI integrates the world’s most extensive set of otherwise disconnected purchase, media, causal and loyalty data to help retail over-the-counter health care and media companies grow their businesses. They combine the data with worl-class predictive analytics to uncover new consumer insights and integrate them on the most technologically advanced visualization system. They tailor the media strategies to likely purchasers of the brand to ensure that the business can better leverage data to grow.

Service Focus
22%
23%
27%
10%
1%
17%

Ipsos

Ipsos believes that the clients need a partner who can produce accurate and relevant information and turn it into actionable truth. They are passionately curious experts who not only provide the most precise measurement but shape it to give a True Understanding of Society, Markets and People. They use the best of science and know-how and they operate with the principles of security, simplicity, speed and substance.

Service Focus
19%
20%
11%
36%
3%
11%

Westat

Westat began as a visionary startup in 1963 and pioneered new ways to support clients’ changing needs. Their unique and collaborative culture pushes them to create dynamic, multifaceted teams with broad experience across a wide range of topics. Its mission is to stipulate the finest solutions for clients. The engagement in their work makes a difference in their success.

Service Focus
6%
17%
25%
2%
24%
26%

The NPD Group

4.0 7 Reviews

NPD offers data, industry expertise, and prescriptive analytics to help their clients grow their clent’s business in a changing world. The world’s leading firms rely on NPD to measure, predict, and improve performance across all channels. The benchmark performance guides strategic decision-making and improves pricing, product management, new product innovation, customer segmentation, assortment, and sales forecasts.

Service Focus
13%
14%
11%
26%
16%
19%

Comscore

Comscore was founded to solve the most complex challenges in the media ecosystem. Their challenge is accurately measuring audiences in an increasingly cross-platform world. Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, over-the-top and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.

Service Focus
10%
23%
34%
11%
8%
14%

Growth from Knowledge

GfK is a leader in data and analytics, they are providing consumer and market insights for over 85 years. They have placed their clients’ and partners’ trust at the core of our values. They are a company that leads with innovation; their highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies to help the clients succeed.

Service Focus
7%
21%
20%
12%
20%
20%

Forrester Research

Forrester provides its expertise to business owners and technology firms who use customer obsession to accelerate growth. They empower the customer, leadership, strategy, and operations. They know that it requires becoming bold, and customer-obsessed organization involves change. They give business and technology leaders the confidence to put brave into action, shaping and guiding how to navigate today’s unprecedented change to succeed.

Service Focus
36%
20%
5%
17%
9%
14%

ICF

ICF is a global consultative and digital services provider, but they are not just typical consultants. They associate unmatched expertise with cutting-edge engagement capabilities to help clients solve their most complex challenges, navigate change, and shape the future. They have conducted the world’s largest global health survey, helped launch Energy Star, and modernized Amtrak customers’ digital experience, to name a few milestones.

Service Focus
32%
13%
1%
33%
2%
18%

Wood Mackenzie

Wood Mackenzie started in 1923 as a small, relatively unknown, Edinburgh-based stockbroker. Their success has been continuously reinforced by the vibrant and straightforward values of providing trusted research and advice to make a difference to customers. This was true when the first oil report was published by our equity analysts in 1973 and remains just as relevant to them today.

Service Focus
20%
24%
22%
17%
8%
8%

Decision Resources

Decision Resources provides healthcare and medical firms with the appropriate data and guidance they need to bring robust, life-changing therapies to more patients worldwide. They built their business around the principle of unity. The company’s culture encourages experts to collaborate, cross-pollinate, and share their diverse perspectives to generate genuinely unique insights and profound solutions to problems.

Service Focus
20%
28%
17%
13%
9%
13%

InMoment

InMoment believes that every moment comes with an opportunity to impact and leave a mark positively. They solve complex problems with good data, the right technology, and human expertise; businesses today can change the world for the better. Their goal is to deliver technology and use the years of expertise to unlock a comprehensive understanding of people’s actions and the emotion driving what they do and why.

Service Focus
7%
30%
27%
20%
14%
2%

dunnhumby

Dunnhumby, as leading experts in Customer Data, empowers brands and retailers to go through more relevant and engaging experiences. They help the clients build Customer First strategies with cutting-edge solutions. They have never stopped innovating to ensure that clients’ decisions encourage Customers to return, time after time.

Service Focus
7%
20%
4%
17%
49%
4%

Escalent

Escalent is a top human behaviour and analytics company that specializes in industries that are facing disruption and business transformation. They help those businesses turn the drivers into actions that build thebrands, enhance their customer experiences, and inspire product innovation. They have helped shape the brands that are reshaping the world. They are expanding on their rich legacy of industry expertise, agility, and trusted guidance.

Service Focus
23%
14%
23%
28%
2%
10%

Antedote

Antedote is all about finding the right partner to help the client achieve the goals that are not easy to achieve. They take the time to understand the business, brand, culture and needs upfront, so they always provide the clients with outcomes/solutions. They are continually developing knowledge and capabilities to answer the clients’ evolving challenges and questions.

Service Focus
16%
27%
9%
11%
25%
12%

Stitch Marketing Research

Stitch Marketing Research’s proposition is a very intentional discovery process, starting with real business issues. They create new intelligence through recent research to address those business issues. The deliverables are not merely theoretical white papers or interesting facts. They are about solutions grounded in objective intelligence gathering.

Service Focus
30%
10%
15%
14%
24%
8%

Bastion db5

db5 is the consumer insights and strategy consultancy firm with expertise in qualitative and quantitative research, brand strategy, innovation and communications. They help global businesses and disruptive startups empathize with their targets so they grow. They believe the correct data (big or otherwise) and insights are the keys to transforming brands and businesses.

Service Focus
12%
6%
27%
8%
26%
20%

Fresh Squeezed Ideas

4.0 2 Reviews

Fresh Squeezed Ideas are experts in behavioural science, medical and socio-cultural anthropology, public health, bioethics, organizational psychology, business, marketing, brand strategy, service design and foresight. They are equipped with a deep understanding of the people that interact with the company and make decisions that inspire action and create meaningful impact.

Service Focus
6%
12%
9%
18%
26%
28%

Isurus Market Research & Consulting

Isurus team, founded by Jeana and Joe, provide organizational strategy and execution to deliver a high-touch, meaningful experience for customers. They work with companies ranging from startups to global leaders; Jeana and Joe are deeply engaged with each customer and project delivering exceptional research design, analysis, and reporting that begets results.

Service Focus
23%
1%
2%
32%
20%
23%