Whim Events


100 +

Annual Revenue


Hourly Rate


Moira Thompson & Natalie Pinney founded Whim Events in 2011 since then this event planning company has become a Boston finest event planning and wedding planning company. Whim has been named Boston’s Best Wedding Planner by Boston MagAZine and the ImProper Bostonian, named one of New England’s Top Wedding Planners.

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Verified Reviews
12 Reviews

The florals they provided for me were absolutely breathtakingly beautiful and guests are still gushing over them months later. Everything looked like a fairy tale. Natalie and Moira really knocked it out of the park and I am forever grateful.


Audrena Lovely


When gearing up for our wedding, the ladies of WHIM were so organized and on top of things, we didn’t think we would need any additional help. At the last minute, we decided to hire Katherine, part of WHIM’s Brideside service. This was absolutely one of the best decisions we made for our wedding day, and I would highly recommend her to any and all couples, no matter the size of your wedding. Katherine coordinated breakfast and lunch orders for the bridal party, coordinated makeup & hair, ran out for last minute necessities (and champagne!), helped stock our trolley, helped with my grandmother, made sure things were running smoothly and on time, and best of all was the most kind, calming presence. My mom still talks about how much easier life would be with a Katherine around all the time! Hire Katherine if you want a smooth, stress free wedding day- I was able to focus solely on walking down the aisle, which was the best gift I could ask for!


Brianna Cormier


Natalie and her team at Whim are AMAZING. Even through our 18 month engagement they were with us every step of the way. Natalie & Moira's thoughtful touches when it came to design really showed throughout the weekend, nothing was missed. The coordination was flawless and my now husband and I didn't have to think about anything other than enjoying our family and friends on our big day. If I could give more than 5 stars, I would!!


Brittany Warden


Hiring Whim to plan, design, and coordinate our wedding day was the best decision we made through the entire wedding planning process! Natalie, Moira and Giovanna were not only creative and thoughtful in their ideas, but they helped me and my husband make so many decisions throughout planning. They created a dream day I never thought possible! It was beyond my wildest dreams! All of my guests had an amazing time, and they can’t stop raving about how thoughtfully planned everything was. Most importantly, my husband and I had so much fun and didn’t stress about a thing because we knew the Whim team had everything taken care of! Hire them, you will not be disappointed!


Eva Badra


When I tell you that Whim Events is the best planning and design co. in the biz, I mean it. From start to finish, Whim will work with you to make your dream vision come to life. They truly hold your hand throughout the process and care about what matters to you. I've been fortunate enough to work with Whim Events as a wedding professional over the years and I also had the pleasure of being a Whim bride! The passion, vision, dedication, innovation, heart, and professionalism that Whim puts into their work is unfathomable. Moira is head of floral design and creative and she is the most talented artist I have ever known. She truly loves and cares for each bride and every bloom that is present at their wedding. The soul she puts into her floral design is like no one else. Whim's team is attentive and on point and helped me feel so at ease. Natalie is beyond a planner she is a guru and is so passionate about her clients and what she does. The team at Whim are open to ideas and know how to advise a bride so you feel confident that you're doing what's best for your Big Day. Whim truly brought our wedding day vision to life and made our wedding so gorgeous. I can't thank them enough and am so lucky to call these ladies my friends. There is no other floral design/planning company like them. I suggest Whim to every bride I meet and I know you'll love them, too. They blew us away and took our Boston wedding to the next level. Whim is by far the best place for floral design, planning, and wedding advice. Someday when we renew our vows, I hope I'll be lucky enough to work with them again. We love you Team Whim! Xo


Julie Saldarriaga


I’ve worked at and attended events organized by Whim Events and they are by far one of the BEST event planners in Boston! Attention to detail, efficient communication with vendors, and always making sure that everyone involved is treated to the best experience! Highly recommend!!


Justin Schroth


Whim did our flowers and they were absolutely GORGEOUS. They were beyond what we could have ever imagined. Natalie and Moira are so talented. The entire process working with these two ladies was SEAMLESS. They are kind and absolutely a dream to work with. Could not recommend them enough.


Katherine Casaletto


I adore the Whim-en and hiring them to plan is a no brainer. I couldn’t have been happier with my wedding. The best day of my life and by the time I got there I felt like I was celebrating with each of them because they had been my rocks throughout the year. Wonderful planners wonderful people. Can’t say enough good things about these 3.


Laura Curren Adams


Words can not express how appreciative I am for everything that Whim did for our wedding weekend. Hiring Whim was the best decision we ever made!! From the moment our relationship began, Natalie and Moira understood our vision and perfectly executed every single detail. They were responsive, creative, easy to work with and just generally fun-loving, awesome people. The wedding was everything we could of dreamed of and more. They made me feel calm on the big day and I never had to worry about anything falling through the cracks. The small details including parasols, a rose bar, marble accents that they came up with made our wedding so different and special. Moira's floral arrangements were stunning. She even knew how much I loved peonies and saved some all the way until July 7 for my special bouquet!! It is that attention to detail that separates them from other planners. Natalie and Moira have strong relationships with all Boston vendors and made the process incredibly seamless and were extremely easy to work with. Not only that, but they make an effort to get to know their clients and form a personal relationship with them. They truly knocked it out of the ballpark and made our wedding the most perfect day!!


Lindsey Grossman


The Whim team has consistently blown us away. We hired them without hesitation as soon as we met with them because we could tell they genuinely cared about getting to know us and our dreams for our wedding. No matter the crazy emails or requests, they have always been on top of everything and we have known our special day was in the best hands. That was especially true when COVID hit. We knew no matter what happened, they had our backs. Rescheduling every vendor was a breeze thanks to Natalie and the team, and she stayed positive, but was realistic about expectations as challenging decisions had to be made. Natalie helped us secure a new wedding date for 2021, then, around a month and a half before our original wedding date, we let her know we still wanted to have a small ceremony and get married (why wait!). She and the team jumped into action to plan an intimate 12-person wedding and dinner party in our backyard, working with us on our new budget. We trusted them to execute on a smaller version of the vision we had worked for over a year to finalize, and they surprised us by transforming our yard into a dreamscape of disco balls, lounge furniture and florals. We didn't have to worry about any of the details and it was the perfect day, with so many of the fun elements incorporated that we had talked about earlier in the planning process. It was their first minimony, and they were fabulous, never missing a beat - a true testament to their expertise and the consideration they have with their couples and every detail, ensuring every element of the day has meaning and love wrapped into it. As we begin to consider what a "sequel wedding" may look like for next year, we have no doubt that Moira will design stunning florals (again), Giovanna will execute an effortless and timeless style and design (again), and Natalie will produce another perfect day for us and our loved ones to cherish forever. No matter what you're thinking for your day, you won't regret getting in touch with these wonderful women and trusting them to make the day more beautiful than your wildest dreams and your craziest Pinterest boards. Thank you, Whimen, for everything!


Megan Gladden