IRI

IRI integrates the world’s most extensive set of otherwise disconnected purchase, media, causal and loyalty data to help retail over-the-counter health care and media companies grow their businesses. They combine the data with worl-class predictive analytics to uncover new consumer insights and integrate them on the most technologically advanced visualization system. They tailor the media strategies to likely purchasers of the brand to ensure that the business can better leverage data to grow.