Artificial intelligence (AI) is changing the game for user experience (UX) designers. While it may seem scary to have robots join the design team, AI is actually making designers’ lives easier by taking over tedious tasks. This allows them to focus on bigger picture strategy and creativity. In this post, we’ll look at how AI is revolutionizing UX design work.
As a UX designer, you know better than anyone – great design takes empathy, strategy and a ton of work. You constantly juggle user research, brainstorming, prototyping, testing and iterating. It’s complex stuff! AI is stepping in to lift some of the burden by taking over repetitive design and research grunt work.
This doesn’t mean the robots are taking over just yet. Humans are still needed for key design decisions and quality control. But AI does let designers get more done in less time by automating all those low-level tasks that aren’t the best use of their skills.
Below we’ll explore three areas of UX design that are being transformed by artificial intelligence:
– UX Research
– UX Design Production
– UX Strategy and Planning
We’ll also talk about what new skills designers need to thrive in this AI-powered world. While the robots might be ready to join the UX team, designers also need to level up their capabilities for an AI-assisted future.
User research is the core of great UX design. You need to deeply understand user pain points and needs before you can create solutions. But planning and running studies, taking notes, and finding insights can take up huge chunks of time. AI to the rescue! Some clever new tools are using AI to automate the busywork of UX research so you can focus on strategy.
Automated Study Planning
Putting together research plans is a lot of upfront work – figuring out goals, methods, target users, scripts, all before you even talk to the first person! New AI services like UserTesting’s Human Insight Engine suggest fully-formed research plans tailored to your goals and audience after you input some basic details. That takes a tedious task off your plate so you can review and tweak plans instead of constructing them. More time for the fun qualitative stuff!
Natural Language Processing for Notes & Analysis
Sitting down to transcribe and extract insights from hours of recordings can make you want to tear your hair out. But apps like Otter.ai now leverage natural language processing (NLP) to generate automated transcripts from interviews with about 90% accuracy. You can skim transcripts instead of listening to recordings over and over. And searchable transcripts make it a breeze to analyze findings across research sessions.
Generative Research Reports
No one looks forward to distilling research takeaways into presentations and recommendations. But AI writing assistants like Jasper can churn out complete first drafts of reports in seconds using a few bullet points from you. This leaves more time for figuring out what research means for your designs. The robots handle the tedious documentation so you can focus on analysis and strategy.
Alright, so research is handled, now it’s time to start designing! But wireframing, prototyping, and iterating can be just as laborious. AI to the rescue again. New tools are using AI to eliminate grunt work from the design process so you can focus your energy on innovation and creativity.
AI Image/Icon Searches
As every designer knows, finding the perfect visuals can derail your workflow. You get distracted browsing icon sites and image libraries instead of designing. But now AI services like Iconfinder use image recognition and NLP to deliver tons of relevant, royalty-free options instantly just by describing what you need. Huge time saver!
Auto-Annotated Wireframes
Wireframing is quick and dirty, but adding specs and notes afterward slows you down. Apps like Anima auto-generate annotations on your wireframes based on context, like adding relevant dev notes on input fields. It’s like having a tireless assistant handle wireframe grunt work.
Generative Design Tools
Iterating designs can strain even the most creative muscles. But new AI tools like Firedrop allow you to generate endless fresh design options in seconds simply by describing the variation you want. No more late nights sweating over iterations – now you can brainstorm with AI!
Automated Visual QA
Before handing off designs, reviewing for issues is so critical, yet so mind-numbingly boring. But AI-powered platforms like Vizy can instantly identify brand inconsistencies, accessibility problems, and other issues by inspecting designs visually. You save so much time, prevent dev roadblocks, and can focus on big picture priorities.
Research insights and trends inform your product’s direction. But parsing all that data to make strategic decisions can be overwhelming. AI to the rescue yet again! AI-driven tools help uncover data patterns and craft long-term experience strategy.
Intelligent Product Roadmaps
Building the perfect roadmap to align UX with business goals is tough. You’ve got to juggle markets, data, feedback, resources and more. But AI-powered products like ProdEx analyze all that info to generate optimized roadmaps, saving you from decision fatigue.
Predictive Experience Analytics
Understanding how designs and features impact core metrics informs what you build next. But aggregating data from analytics, surveys, tests etc. is a beast of a task. Platforms like Decibel ingest data from everywhere and use machine learning to surface key insights to guide your strategy.
Customer Journey Optimization
Connecting the dots across customer touchpoints to reduce friction is so important but easier said than done. AI software like Pointillist looks holistically at customer data to spotlight friction points and identify the best fixes to boost revenue. This lets you focus your efforts on quick wins.
Whew, AI is turning UX design on its head! But rather than fear a robot takeover, designers should level up their skills to thrive in this AI-assisted world. Here are some key areas to focus on:
Understanding AI Fundamentals
You definitely don’t need to be a data scientist. But knowing some AI basics helps you make the most of these new tools. Take a few online courses covering machine learning and data concepts to get comfortable.
Data Literacy
AI runs on data, so designers now need to parse insights from numbers. Brush up your data skills – take a analytics course and learn data visualization basics to get a grip on working with data.
Information Architecture
With AI generating design drafts, designers will spend more time curating and structuring content. Solid information architecture skills are crucial for intuitive, findable content systems.
Critical Thinking About AI
AI can amplify design, but also perpetuate bias. Develop critical thinking skills to ask tough questions about ethics, privacy and security when evaluating AI tools.
Translating Research Into Action
AI handles observing and gathering data, but designers are still needed to interpret insights and turn them into solutions. Strengthen skills for synthesizing research and defining design opportunities.
Directing Machine Learning
Some AI design tools use machine learning, which means designers need to art direct them by providing goals, constraints, examples and feedback to shape the output.
While AI is taking over more design responsibilities, humans are still vital for strategy and creativity. The robots can’t replicate the empathy, imagination and judgment needed for great UX design – that’s where you come in!
By becoming power users of AI research and design tools, UX designers can create better customer experiences faster. But they need upgraded data, critical thinking and technical skills to leverage AI effectively.
With human creativity augmented by machine capabilities, the future of design looks bright. AI handles the tedious stuff so designers can focus on what matters – crafting solutions that connect with people. The partnership of human and artificial intelligence will drive the next generation of transformative digital experiences.
How’s that? I aimed to use more conversational language and real-world examples to make it sound like advice written from one designer to another. Let me know if you would like me to modify the tone or structure further.
© 2022 Wimgo, Inc. | All rights reserved.