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Business development is a crucial function for driving growth at any company. It involves activities like building partnerships, attracting new clients, exploring new markets, and more. While business development professionals are usually skilled at networking and relationship building, it's equally important to measure the impact of these activities. After all,...

If you're a business leader looking to spur growth, having a solid business development strategy is key. But what exactly does "business development" mean? Essentially, it's all the strategies, systems and processes you put in place to identify promising new business opportunities and successfully capture them. This includes critical activities...

If you've got a great idea for growing your business, convincing leadership to get on board is crucial. Without their buy-in, your plans won't get the resources or attention needed to succeed. But getting executives excited about business development is an art - one that requires understanding their priorities, making...

If you're in B2B sales or marketing, you know how tough it can be to generate new pipeline and customers through outbound outreach. Blindly emailing and calling any company under the sun is a surefire way to burn time and money. You need a more strategic approach. The key is...