Blog

Positive publicity can be an incredibly effective way to raise awareness of your brand, promote new products or initiatives, improve reputation, and reach new audiences. Unlike advertising, earned media offers a level of credibility and trust since it comes from an objective third party. However, positive publicity doesn't just happen...

Storytelling is one of humanity's oldest traditions. Since ancient times, we've gathered around fires to tell tales that entertain, educate, and instill moral values. Stories have a profound power to shape human culture. As children, stories teach us how the world works and our place within it. As adults, they...

Public relations activities like media relations, social media marketing, event management and thought leadership are crucial for building brand awareness and affinity. However, the impact of PR efforts is often hard to quantify compared to other marketing channels like paid advertising.  How can you accurately measure the results and effectiveness...

As someone who has planned my fair share of press conferences and media events over the years, I can confidently say they are an extremely effective way for organizations large and small to make major announcements and connect with audiences. But let's be real - these things can be a...