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Influencer marketing has exploded in popularity over the last few years, and for good reason. Unlike traditional ads, influencer content comes straight from real people who have cultivated loyal followings based on authenticity and trust. When an influencer endorses a product they genuinely love, it holds so much more weight...

If you're like most marketers, coming up with a steady stream of engaging content can feel overwhelming at times. Between writer's block, ever-changing priorities, and interruptions galore, it's tough to plan and publish quality content consistently. That's where a structured content calendar comes in handy. A calendar provides an at-a-glance...

Social media is a game-changer for PR and marketing pros. Just think about it - billions of people checking Facebook, Instagram, Twitter, and other sites multiple times per day. It's an opportunity to connect with your audience on a personal level that traditional media just can't match. This guide will...

In today's hyperconnected world, public relations crises can erupt and spiral out of control at lightning speed, putting your company's reputation on the line. Handling a PR crisis requires quick thinking, strategic communication, honesty and humility. By following established best practices around crisis management and communication, you can limit the...