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You know how it is - you're just minding your own business, doing your thing, when suddenly some major event happens or new trend emerges that shakes everything up. As a business owner or marketer, it can be crazy trying to keep up with today's fast-paced world and ever-changing cultural...

Having a high-powered PR agency or team in your corner is clutch—but only if you know how to collab with them properly. You're paying for their strategic expertise and media connections, so make sure you maximize the relationship. Treat them like the legends they are. A dream team alliance takes...

Giving a presentation to an audience is one of the most effective ways to share information, inspire action, and engage with stakeholders. However, creating a powerful presentation requires thoughtfulness and strategy. You need to grab your audience's attention, communicate your key messages clearly, and motivate them to take action.  In...

In today's super-saturated marketplace, standing out from the pack is tougher than ever. One of the most powerful ways to set your company apart and connect with your people is through a distinct, consistent brand voice. Your brand voice includes the tone, style, and messaging that brings your brand personality...