Blog

Let's face it - the business world moves fast these days. So fast, in fact, that it makes your head spin trying to keep up. Market trends come and go in the blink of an eye. New competitors emerge overnight. Technology disrupts everything. It's relentless. For companies trying to compete...

Running a successful business in today's fast-paced world is no easy feat. With new competitors popping up overnight and customer tastes changing on a dime, it can feel like you need to be everything to everyone just to survive. But trying to be all things to all people is a...

In today's highly competitive and saturated markets, focusing on customers is no longer just a nice thing to do - it's a business imperative. Companies that put customers at the heart of their strategy and operations are seeing tremendous returns through increased loyalty, word-of-mouth marketing, and long-term revenue growth.  However,...

What is Competitive Positioning, Anyway? If you run or work for a business, you've probably heard some version of the term "competitive positioning" thrown around before. It sounds like one of those abstract business concepts, but it's actually super important. Competitive positioning is basically how your company stakes out a...