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TV commercials aren’t what they used to be. With all the cord-cutting and streaming services available today, it's getting harder than ever to capture consumers' attention with traditional 30-second spots.  But there’s good news - we have more options than ever when it comes to innovative ad formats that go...

For any marketing campaign, it's crucial to maximize the impact and reach of your ad spend by targeting the audiences most likely to engage with and convert from your ads. Carefully targeting the consumers who align best with your brand and its offerings can mean the difference between wasted ad...

Video ads have become hugely popular lately. Brands are using them to showcase their stuff in cool, attention-grabbing ways. One big key to making good videos is tapping into people's emotions. Videos that make you feel something tend to connect more and stick in your mind better. In this post,...

- The ad industry is constantly evolving as new technologies, platforms, and consumer behaviors emerge.  - 2023 will bring many new trends that ad agencies will need to understand and leverage to remain competitive. - In this post, we will explore the top ad agency trends to keep an eye...