Blog

Video advertising has become an essential component of digital marketing strategies today. While YouTube is the most dominant video platform, relying solely on YouTube ads can limit your ability to reach new audiences and fully capitalize on the power of video. In 2023, brands and marketers should diversify their video...

The world of advertising has changed a ton thanks to the internet and new technologies. Many old-school ad agencies have struggled to keep up and show clients they've got the digital skills to compete today. But there are some great ways agencies can flaunt their digital expertise and stay on...

The client-agency relationship is crucial to the success of any project or campaign. When clients and agencies work together effectively, great things can happen. Campaigns take off, results are delivered, and partnerships thrive over the long term. However, miscommunications and misunderstandings can just as easily derail projects and strain relationships. ...

Developing and managing an effective advertising campaign across multiple platforms is a massive undertaking for any business these days. Recent surveys show that on average, companies now use nearly 5 different advertising platforms to reach their target audiences. The problem is that with brands stretched thin trying to manage their...