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Mobile devices have become the dominant internet-accessing technology, with users spending most of their digital media time on smartphones and tablets. Because of this profound shift, marketers need to optimize their advertising content specifically for the mobile experience. Mobile ads face constant distractions, short attention spans and the unique constraints...

Let's face it - with the insane amount of ads and content competing for our attention these days, it's tough for brands to stand out. Consumers have become pro at tuning out anything that doesn't immediately grab them. So what's an advertiser to do? Well, it's simple. To cut through...

Advertising is how brands inform us about their products. But false or misleading ads erode trust and can get companies in legal trouble. Brands have an ethical duty to be upfront in their marketing claims and follow laws on truth in advertising. In this post, we'll look at why truthful...

Putting together an advertising budget for your business is tricky. You want to spend enough to reach potential new customers, but not so much that you waste your hard-earned dollars. This post will walk you through the key steps to build a budget that really works. Set Concrete Marketing Objectives...