Blog

Developing user-friendly B2B software is tricky, but with some thoughtful design it's totally doable. In this post, I'll walk through the key steps and best practices I've picked up for creating intuitive interfaces. Buckle up, because we're going on a journey to build platforms that don't make users want to...

Creating a website or app that appeals to both B2B and B2C audiences is tricky, but doable if you understand what makes each tick. Businesses have very different needs and priorities than individual consumers. What engages a product manager looks totally different from what delights a soccer mom. In this...

I. Introduction - The importance of design for business success, but the challenge of proving value and ROI - Overview of techniques to measure and demonstrate design impact and value for B2B companies II. Set Clear Goals and KPIs for Design Projects - Align design goals and KPIs to overall...

Introduction  - The importance of design in B2B lead generation and conversion - Overview of design techniques that can optimize lead generation Simplify and Focus Your Website Navigation - Avoid cluttered navigation menus - Lead generation pages should be easy to find  - Remove unnecessary pages and links - Use...