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Introduction The B2B marketplace is more competitive than ever before. With so many options, today's B2B buyers are savvier and expect more from the websites they engage with. For B2B companies, your website is often the first touchpoint prospective clients have with your business. That's why it's crucial to understand...

Introduction - Explain the rise of mobile usage and the importance of mobile-first design in today's business world. Cite statistics on mobile adoption and usage. - Discuss how mobile has become the primary channel for many B2B buyers to do research, interact with brands, and make purchasing decisions. Mobile experience...

I. Introduction  - The importance of UX research for B2B products and services - Overview of techniques covered in this guide II. Understanding Your B2B Users - Mapping the customer journey to identify pain points - Creating B2B user personas based on research  - Conducting stakeholder interviews to understand business...

Introduction Ecommerce has exploded in popularity over the last decade, with B2B ecommerce growing even faster than B2C. As more and more businesses move their procurement online, B2B ecommerce sites need to be designed thoughtfully to meet the unique needs of business buyers. In this comprehensive blog post, we’ll explore...