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Your brand identity encompasses everything about how your company is perceived - from your logo and tagline to your tone of voice and overall personality. As you look to shape and refine your brand identity, one framework that can provide useful guidance is brand archetypes.  Brand archetypes are essentially the...

In today's crowded marketplace, consumers are bombarded with countless branding messages every day. From social media ads to product packaging to commercials, brands are constantly competing for mindshare and loyalty. Simply having a quality product or service is no longer enough to stand out. To make a true connection with...

Brand messaging is a crucial component of marketing that encompasses the core ideas and values companies use to promote their brand. Effective brand messaging helps establish an emotional connection with target audiences and separates a brand from competitors. For messaging to truly resonate with audiences, brands must develop creative content...

A strong brand identity is critical for any business looking to stand out in a crowded marketplace. Your brand identity encompasses everything about your company's look, feel, personality, and essence. The components of your brand identity work together to create familiarity, preference, and trust with your target audience. When crafted...