Blog

Handling money. For some, it comes naturally. For others, it feels about as comfortable as walking a tightrope over a pit of snakes. (Yikes!) Budgeting falls into that second category for a lot of people. As much as we try to be responsible with our finances, life has a way...

A company's brand identity is one of its most valuable assets. A strong, positive brand builds trust with customers, attracts loyal followers, and contributes directly to the bottom line. However, even the most successful brands can face crises that put their reputations at risk. Data breaches, product defects, leadership scandals...

Building a strong, recognizable brand is tough enough in a single market. But as companies expand internationally, maintaining brand consistency across diverse languages, cultures and geographies becomes a huge challenge. In an ideal world, a brand's identity, messaging, visuals and experiences would be seamlessly aligned worldwide. But the reality is,...

Staying relevant in today's crowded marketplace is tough, am I right? As a consumer myself, I totally get how hard it is for brands to keep my attention when I've got a bazillion options at my fingertips. And let's be honest - just having name recognition isn't enough these days....