Verve

Nerve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth performance marketing expert, both of the latter two based in Berlin. All three companies are unified under the Verve Group brand to further strengthen the companies’ position in the global mobile marketing industry.