How Building Design Impacts Business Results and ROI – Wimgo

How Building Design Impacts Business Results and ROI

For most of us, the office is where we spend a good chunk of our waking hours. Yet all too often, workspaces seem to be designed as an afterthought, without much consideration for how the physical environment affects employees. It’s easy to focus only on function—cramming in as many desks and bodies as possible to minimize real estate costs. But this shortsighted view fails to recognize that thoughtfully designed workspaces can have a huge impact on worker satisfaction, productivity, collaboration, innovation, and overall performance. In other words, office design is a vital business investment, not just an unnecessary expense.

Research has demonstrated clear links between various elements of building design, the employee experience, and key outcomes that contribute to the bottom line. When offices support comfort, wellbeing, and efficiency, workers are happier, healthier, and more engaged. This pays dividends through higher productivity, less absenteeism, and strong talent retention. Poor design has the opposite effect, draining morale and focus. The numbers show these impacts are real and quantifiable. So business leaders must expand their perspective beyond immediate costs and utilize office design as a strategic tool to create workplaces where people and the business thrive.

This article will explore the many ways thoughtful workplace design decisions influence employee satisfaction, effectiveness, collaboration, company culture, sustainability initiatives, and more. We’ll dig into specific aspects like layout, lighting, noise control, indoor air quality, ergonomics, and use of natural elements. We’ll also discuss how to balance competing needs for focus and collaboration through intentional zoning. Most importantly, we’ll look at proven ways to calculate the return on investment when it comes to creating spaces tailored to your people and your business identity. With some upfront planning and smart investments, your company can leverage your physical workplace to foster productivity, innovation, satisfaction, and bottom line results.

The Importance of Office Design for Employee Wellbeing and Effectiveness

Imagine trying to work in an uncomfortable chair, at a poorly positioned desk, under glaring fluorescent lights that give you a headache, in a loud open office with no privacy. You’d probably get less done in an hour than you would in 10 minutes under better conditions. Facility managers underestimate how strongly factors like noise, lighting, layout, ergonomics and more impact the day-to-day experience of employees. While it may seem trivial compared to salaries or software systems, physical workspace has a huge influence on performance.

Research by the British Council for Offices found that companies lose an average of 5-10% of productivity due to poor office environments. In contrast, thoughtfully designed spaces can improve worker effectiveness by over 20%. Beyond just getting work done, the office also affects how happy and healthy people feel at their job overall. In a Cornell University study, 95% of employees said building design significantly impacted their satisfaction and sense of wellbeing. Environments that support comfort, autonomy, and focus leave people feeling energized. Those that create distraction and discomfort have the opposite effect. This takes a toll on engagement, morale and retention if not addressed.

Some key factors that influence productivity and satisfaction include:

  • Physical comfort. Ergonomic furniture and sit/stand options reduce strain and pain. Good acoustics and ventilation improve concentration. Comfortable light and temperature boosts morale.
  • Access to tools/technology. Having the right equipment readily available lets people work efficiently. Adjustable desks and monitors prevent injury.
  • Lighting. Controlling glare, supplementing natural light, providing task lighting for screens or detailed work. This prevents eyestrain.
  • Noise levels. Absorptive materials and quiet zones allow focus. Collaboration spaces contain noise.
  • Air quality. HVAC, plants, natural materials/furnishings cut chemicals and allergens.
  • Privacy. Zoning for quiet focus and collaboration balances needs. Linding, furniture arrangements enable privacy when desired.

Considering these factors holistically creates offices where your people can do their best work in comfort. They’ll feel you value and invest in their experience.

Optimizing Office Layout for Collaboration, Innovation and Focus

Office layout has an enormous impact on collaboration, innovation, productivity, and company culture. Traditionally, private closed-off offices promoted isolation. While they enable quiet focus, creativity suffers without the cross-pollination of ideas that transparency and openness foster. This led to a widespread shift to open concept environments, but these also have drawbacks when taken too far. Unbounded shared workspaces increase noise, visual distractions and lack of privacy. Employees lose the ability to concentrate for deep focused work.

The solution that promotes both collaboration and productive focus is intentional planning that incorporates a mix of open and enclosed zones tailored to different modes of work. Key elements include:

  • Collaborative zones with open seating arrangements, whiteboards, large monitors and spacious layouts that spark creativity and collective problem solving.
  • Quiet zones with noise absorbing surfaces, high dividers and minimal passing traffic for tasks requiring deep focus.
  • A variety of meeting rooms for small huddles, large teams, teleconferences, brainstorming, and everything in between.
  • Plan for flexibility. Add wheeled furniture, wall dividers to reconfigure spaces quickly as needs change.

Giving employees options and autonomy over where to situate themselves based on their current task boosts engagement. The ability to easily reconfigure spaces also enables offices to continuously adapt to new ways of working. This balance of openness and privacy merged with flexibility supports innovation, cooperation, and productivity together.

Optimizing Lighting, Temperature, Acoustics and Indoor Air Quality

Within the office itself, comfort factors like lighting, temperature, ventilation and noise levels have direct impacts on how well employees can concentrate. Getting these wrong leads to distractions and headaches literally and figuratively. Thoughtful design solutions can make the environment feel welcoming while also supporting focus and health.

Lighting is crucial for visual tasks but also affects mood and comfort more broadly. Harsh fluorescent overhead lights strain eyes and feel institutional. Excessively bright natural light causes glare on computer screens. Providing warm ambient lighting options puts employees in control. Task lighting where needed prevents squinting. And exposure to natural light during the workday boosts energy and mental health while connecting people to outdoor environments.

Acoustics are a constant challenge in open offices. Excess noise from nearby conversations, phone calls, and equipment creates distractions. Hard reflective surfaces worsen the problem. Effective solutions include:

  • Absorptive materials like acoustic ceiling tiles, carpet, and furniture
  • White noise generators and sound masking systems
  • Designated quiet zones separated from noisier collaborative areas

Temperature and ventilation also affect comfort and drowsiness. Smart HVAC systems optimize for energy efficiency as well as keeping humidity and air circulation at healthy levels. Purifying the air of allergens and pollutants prevents illness and “sick building syndrome”.

Making lighting, acoustics, and indoor climate more comfortable and controllable improves focus and wellbeing. And keeping energy costs contained through efficient systems means these investments pay for themselves over time.

Selecting Furniture and Finishes to Support Health and Functionality

In addition to layout and environmental factors, the materials and furnishings used in flooring, walls, seating, desks, and more also impact comfort, health, and functionality in office spaces. As sustainability grows more important, natural, non-toxic materials have benefits for indoor air quality. Diverse choices in furnishings empower employees to customize their individual workstations for ergonomics and personal style. Some considerations around finishes and furniture include:

  • Flooring – Carpet absorbs noise but gathers dust. Hard surfaces like wood or linoleum resist wear but add echo. Using both types in different zones strikes the right balance.
  • Walls/Ceilings – Low/no VOC paints prevent off-gassing. Ceiling panels or tiles aid acoustics. Color choices affect mood and branding.
  • Furniture – Adjustable desks, ergonomic chairs and monitor setups provide long-term comfort and flexibility. Movable furniture enables reconfiguration.
  • Sustainability – Using sustainably sourced natural materials reduces environmental impact. Low chemical emissions improve indoor air quality.
  • Long-term value – Investing in durable, high-quality furniture and finishes pays dividends in employee satisfaction and effectiveness over years of use.

Empowering individuals to adjust their own workstations for optimal ergonomics and comfort builds a sense of control over their environment. It also prevents repetitive strain injuries that reduce productivity and increase costs.

Biophilic Design: Connecting Occupants with Nature

Biophilic design incorporates natural elements into built spaces to strengthen the innate human affinity to nature. Studies show contact with living things and natural patterns profoundly impacts our mood, focus and wellbeing. Ways to infuse biophilia into office environments include:

  • Living plants/greenery – Potted plants, green walls, interior landscaping reconnect people with organic processes
  • Nature views – Strategic use of glass, windows and skylights maximize views of outdoor nature
  • Natural materials – Wood, stone, fabrics with organic textures bring the textures of nature indoors.
  • Nature-inspired patterns – Mimicking foliage, waves, clouds, etc in ceiling details, flooring, and artwork reminds us of nature’s beauty.
  • Sunlight – Ensuring ample exposure to natural light and warmth from the sun reinforces our primal bond to the daily solar cycle.
  • Natural shapes and forms – Curvilinear, asymmetric patterns and elements are more organic than harsh rectangles.

Studies demonstrate measurable benefits from incorporating biophilic elements into offices. Workers feel calmer, healthier, more creative and productive. Because humans innately crave connections to living things and the natural world, biophilic designs also leave a memorable impression that reflects well on a company’s brand identity.

Adapting Buildings Strategically to Needs Over Time

Buildings are static. Business needs are constantly evolving. This mismatch means offices gradually become misaligned to an organization’s people and priorities. Strategic planning for adaptability empowers companies to reshape their spaces efficiently as needs change. Considerations include:

  • Flexible walls/partitions – Movable glass walls or modular panels enable fast reconfiguration as teams and projects shift.
  • Raised floors – Creating a hollow cavity underneath adds flexibility for wiring and ventilation changes. It also enables level changes and ramps to be added without reconstruction.
  • Mobile technology – Leveraging laptops, wireless networking, mobile devices and cloud computing liberates desks and workstations from being fixed to IT infrastructure.
  • Multi-purpose furniture – Furnishings on casters with foldable seats, stowable tables, and easy rearranging accommodate different room uses.
  • Expansion capabilities – Designing in possibilities for future additions, ceiling height for next floor up, avoids obsolescence.

Some amount of future uncertainty is inevitable. But designing in flexibility from the start creates more adaptable buildings. This allows companies to modify spaces for emerging needs in an affordable way. Then the office evolves in sync with the business.

Connecting Indoor and Outdoor Environments

Humans have an innate need to connect with the natural outdoor environment. We evolved living deeply immersed in nature. Though today many of us work indoors, thoughtfully designed workplaces diminished the separation between interior spaces and the outdoors.

Ways to strengthen the indoor-outdoor connection include:

  • Placing building entrances and public spaces to maximize outdoor views and daylight.
  • Incorporating transparent walls or windows to let in ample sunlight and visual connections to nature.
  • Providing direct access to outdoor balconies, gardens, courtyards or rooftop terraces.
  • Using overhangs, screens and shading judiciously to prevent glare without sacrificing views.
  • Extending interior design themes like materials, colors and textures outdoors to blur boundaries.
  • Inviting the outdoors in with living plants, water features, breeze ways, and natural lighting.

Seamlessly bridging indoor and outdoor spaces makes time spent at the office feel more akin to spending time outside in nature. This provides cognitive respite, strengthens physical health, and leads to greater job satisfaction.

Achieving Energy Efficiency and Sustainability

Operating costs and environmental impacts should factor into design decisions too. Intelligent building systems minimize resource consumption related to lighting, climate control, water use and more. Some impactful strategies include:

  • Daylighting – Smart windows and skylights maximize use of natural light to reduce energy needs. Light shelves reflect and distribute daylight deep into interior spaces.
  • Smart HVAC – State-of-the-art boilers, chillers, ventilation optimize temperature, humidity and air quality while saving energy.
  • Renewable power – On-site solar panels or purchasing clean power offsets grid-based energy consumption.
  • Water efficiency – Low-flow plumbing, rainwater harvesting for landscaping, greywater usage minimize water waste.
  • Sustainable materials – Using recycled content, rapidly renewable or regionally sourced materials reduces ecological footprint.
  • Waste Reduction – Providing centralized recycling infrastructure and composting saves resources.
  • Automation – Occupancy sensors, timed lighting, and digital thermostats reduce waste by powering down when spaces are unoccupied.

A thoughtfully engineered building operates efficiently year after year. While sustainability initiatives require some upfront investment, the long term savings are substantial.

Measuring the ROI of Better Office Design

At this point, it should be clear that office design decisions have multifaceted impacts on employees, company culture, productivity, costs and sustainability. But to gain stakeholder buy-in, you need to demonstrate the value quantitatively. When proposing investments in workplace design elements, include data illustrating projected savings, profitability gains, and productivity impacts. Some metrics to analyze ROI include:

Employee retention – Companies spend heavily recruiting talent. Thoughtful design decreases turnover by increasing satisfaction. Calculate potential retention savings based on reduced hiring/training costs.

Absenteeism – Healthier spaces mean fewer sick days. Calculate potential productivity gains if absenteeism drops thanks to better air quality and lighting.

Focus work efficiency – If better acoustics and privacy boost individual productivity 10%, model the potential throughput increase.

Collaborative work innovation – Increased creativity, problem solving and speed from better team spaces may raise output 20%. Calculate potential profits from faster innovation.

Recruitment success – Attractive, branded spaces aid recruiting top talent. Model the performance lift if design improves hiring success by a certain percent.

Energy/water savings – Sustainable buildings reduce utility costs. Calculate the payback period on green investments through lower bills.

Property value increase – Design directly impacts property valuation. More appealing aesthetic design and facilities command higher rent/lease payments.

Analyzing even just a subset of these factors will demonstrate powerful ROI potential from investing more in office design. The benefits cascade across human, environmental and financial realms.

Conclusion

It’s clear that office design matters – far beyond just aesthetics for aesthetics sake. Thoughtfully designed workspaces improve comfort, collaboration, focus, innovation, satisfaction, effectiveness and company culture. Environments unoptimized for human needs have equally powerful negative impacts. So don’t underestimate the influence of your physical environment. Leverage workplace design strategically to bring out the best in your people and your organization. When you thoughtfully invest in spaces tailored specifically to needs of your company and your employees, the long term payoffs across multiple facets of performance make it an investment well worth making.