They are a collective of creators. They design, develop, wonder, strategize, manage, idealize, optimizeâ€“and they do it because weâ€™re passionate. Passion grips them, enamors them, motivates u, pushes them to seek truth and meaning and reason and thatâ€™s why they give a shit. Why should you? Well, because you know what you do and why you do it and who you do it for, but do they know that?