Since January 1996, Bruce Clay has been helping websites rank in search engines. Founder and President Bruce Clay Programmed the first webpage-analysis tool. He created the Search Engine Relationship ChartÂ®, which earned 300,000 downloads in the first month. And he wrote and taught on how to optimize websites to be found in search. BruceClay.com became a trusted source for how-to information in this new field of search engine optimization (SEO).