How to Ensure a Smooth Sales Process with Your Broker – Wimgo

How to Ensure a Smooth Sales Process with Your Broker


Selling your home is one of the most important financial decisions you can make, and choosing the right real estate broker to guide you through this process is key. While you may think of your broker as just the person who lists and shows your home, their role is far more involved and instrumental for ensuring a smooth sales journey from start to finish. 

Your broker does more than stick a For Sale sign on your lawn and list your home on MLS. They strategize on the right asking price, market your listing, vet buyer offers, negotiate sales terms, facilitate inspections, handle contracts and disclosures, and so much more. With so many moving parts during a real estate transaction, good communication and collaboration with your broker is essential to avoid hassles and delays.

When selling a home, many homeowners are not aware of just how involved their broker will be every step of the way. Others make critical mistakes that hinder an efficient sale. If you want your home to sell quickly, for top dollar, and with minimum stress, you need to lean on your broker’s expertise while also doing your part to keep the sales process running smoothly. 

In this blog, we will explore five tips that can help you work effectively with your real estate broker for a seamless property sale:

1. Discuss pricing and list price strategy upfront

2. Keep your broker updated on any changes 

3. Respond promptly to your broker’s requests

4. Trust your broker’s guidance on offers

5. Maintain realistic expectations

If you follow these best practices and understand the intricacies of your broker’s role, you will be setting yourself up for real estate success. Read on for an in-depth look at how to collaborate with your broker at each stage of the sales process.

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The first step after selecting your broker is to have an open and honest conversation about pricing and list price strategy. This initial pricing discussion sets the tone for your entire sales journey. 

Your broker will assess your home’s features, comparable sales in the neighborhood, current market trends and buyer demand to recommend a list price. Be prepared to explain your motivation for selling and expectations for a selling price, but also be open-minded to your broker’s perspective. 

While you may want to start high to attract multiple offers, an overpriced home could stagnate on the market. On the flip side, underpricing can minimize your profits. Your broker wants to maximize the home’s value just as you do, so trust their input when weighing different pricing options.

In addition to deciding on the right dollar amount, you and your broker will discuss the pricing approach. Some brokers advise pricing slightly below market value to spark a bidding war. Others recommend listing at fair market value right away to stand out among comps. Consider whether a lower listing price with the potential for higher offers aligns with your goals.

If you disagree with your broker’s recommended list price, hear them out first. Ask questions to understand the rationale, and have an open discussion. Share any concerns you have about their pricing advice. Once you list, your broker will closely monitor activity and feedback that can inform adjustments to the price if needed.

Pricing your home correctly from the start can make all the difference in attracting qualified buyers quickly at the highest possible price point. Leverage your broker’s expertise, ask lots of questions, and align on a pricing approach. This will kickstart a smooth sales process.

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Once your home is listed, it is crucial to keep your broker updated on any changes or events that could impact the sale. Transparency and clear communication will allow your broker to seamlessly adapt during the listing period.

Here are key scenarios you’ll want to proactively disclose to your broker:

– Repairs or renovations – If you decide to make any improvements to your home during the listing period, inform your broker immediately. Even minor changes like painting a room or updating fixtures could expand your buyer pool and warrant additions to the listing details. Your broker can emphasize these improvements when speaking with buyers’ agents and during showings.

– Pre-sale offers – If you receive any pre-sale offers directly from interested buyers before or shortly after listing, communicate this to your broker. They can advise you on responding to early offers and discuss how to move forward.

– Life events – Major life changes like job relocations, marriages, divorces, new additions to the family or illnesses can all impact your home sale. Keep your broker in the know so they can make adjustments accordingly and be sensitive to your needs during this time.

– Showing availability – Your broker needs to know when you will be in and out of the house to schedule all showings. Give them a heads up on any short-term travel plans or restrictions on showing dates/times. 

– Setbacks or delays – From troublesome inspections to title issues and delayed closings, sales hurdles can pop up. Discuss problems openly with your broker so you are aligned on addressing them.

– Lender/escrow communication – Share any updates from your lender and closing professionals so your broker knows where you stand as the sale progresses. 

By keeping your broker informed, you enable them to seamlessly adapt their sales and marketing strategy if needed. You also strengthen trust and communication channels that will prove invaluable if any challenges arise.

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During the listing period of your home sale, your broker will have many requests for you as the seller. Responding promptly is crucial to keep the sales process moving smoothly and efficiently.

Here are some common requests your broker will make that warrant quick response:

– Provide requested listing information – Your broker will need all relevant details about your home to prepare the listing documents. Reply right away to requests for facts like square footage, amenities, age of mechanical systems, HOA fees, etc.  

– Review and approve listing materials – Before circulating your listing to prospective buyers, your broker will send over listing descriptions, photos and videos for your review and approval. Review promptly and provide any edits within 1 day to keep your listing on track.

– Sign listing agreement – To formalize your brokerage relationship and listing your home on MLS, you’ll need to sign a listing agreement. Return the signed listing paperwork as soon as possible as your broker cannot list your home until this contract is complete.  

– Schedule contractor access for showings – If any inspectors, appraisers or contractors need to access your home for showings or evaluations, clear your schedule and make arrangements based on your broker’s request. 

– Agree on showing dates/times – Your broker will propose specific dates/times for home showings based on buyer agent requests. Review the proposed schedule and confirm the dates/times that work for you within a few hours if possible.  

– Provide feedback on offers – When you receive an offer, your broker will present it with their assessment and discuss next steps. Provide your feedback on how to address the buyer’s proposed terms within 24 hours. Timeliness is key for negotiation.

– Sign revised contracts – As the buyer and seller negotiate offer details, your broker will email over updated contracts for your signatures. Sign and return any revised contracts right away to keep deal momentum going.   

– Complete final walkthrough – Your broker will schedule a final walkthrough of your home just before closing to make sure all is in order. Be ready to provide access and point out existing issues during the walkthrough as requested.

Responding quickly to these and any other broker requests during the home sale process allows for effective collaboration towards the shared goal of a smooth transaction.

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When you receive an offer on your home, one of the most valuable resources at your disposal is your real estate broker’s guidance and perspective. During offer negotiations, it is essential to trust your broker’s wisdom when considering proposed terms and conditions.

Your broker will assess each offer with an eye trained on market values, property comparables, negotiating tactics and past sales experience. While the final say is yours as the seller, you should heavily weigh your broker’s advice before accepting or rejecting offers and making counterproposals. 

Here are key areas where your broker can provide invaluable guidance during offer negotiations:

Price – Your broker will size up the buyer’s offered purchase price in relation to asking price and property value. They can advise you on room for negotiation while warning against overpricing if the market won’t support it.

Earnest money – Your broker knows typical earnest money percentages in your local market and can gauge if the buyer’s amount is appropriate. Higher earnest money indicates serious interest.  

Contingencies – Your broker can interpret contingencies like inspection, appraisal and financing periods that buyers propose. They’ll guide you on which contingencies favor the buyer vs. seller.

Closing costs – Brokers understand customary closing costs splits between buyers and sellers. They can discern if the buyer’s requests around costs are reasonable.

Inclusions/exclusions – Your broker will have insight into items typically excluded or included in sales, such as appliances, lighting fixtures and more. They can advise you on what is standard protocol.

Closing date – The proposed closing timeframe can significantly impact the sale. Your broker can gauge, based on factors like the buyer’s financing status, if their desired date is realistic. 

Repairs requests – Buyers will often submit repair requests based on inspection findings. Your broker can help determine which requests are mandatory fixes versus just negotiating tactics.

Your broker has years of experience weighing the pros and cons of various offers and negotiation points. While you make the final call, leaning on your broker’s know-how through each back-and-forth with buyers saves you time, money, and frustration in the long run. Offer stage is when good brokers shine, so use their talents.

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Selling a home, especially in a busy market, takes time, effort and patience through every up and down. From the day you list to when the keys are handed off, the process involves many steps. Maintaining realistic expectations along the way and trusting your broker’s process will keep your home sale smooth and successful.

Here are key realities your broker can explain to help you set achievable expectations:

Timeframe – While your goal may be to sell ASAP, the average home in a balanced market takes 30-90 days to go under contract. Hot markets shorten the timeframe, but expect at least a few weeks unless demand is exceptionally high.

Showings – For most listings, selling immediately after one open house or showing is rare. Be prepared to accommodate buyer agents and potential buyers throughout the listing period with enough notice.

Offers – The first offer, or even the first few offers, may not be “the one.” Negotiating with multiple interested buyers is common. Wait for your broker’s sense that the right deal is on the table.

Contingencies – Virtually every offer will have inspection, appraisal and financing contingencies. These protect the buyer, and your broker can explain how they work.

Competition – Buyers today have lots of options. You may compete with other motivated sellers. Trust your broker to convey the value your home brings to buyers.   

Concessions – Depending on market dynamics, buyers may request closing cost assistance, home warranties or repairs. Your broker can explore these concessions with you if needed to secure a sale.

Frustrations – Even in the best markets, there will be slow showings weeks, lowballed offers, difficult negotiations, paperwork delays and more. Lean on your broker when challenges inevitably arise.  

Not every home sale follows a predictable trajectory, but the more informed you are on what to reasonably expect, the less anxiety and doubt you’ll face. Trust that these hurdles are all par for the course and your broker has the skills to guide you through.

With a seasoned real estate broker in your corner guiding the transaction, patience and staying focused on your end goal will get you across the finish line!


If selling your home seems daunting, let this serve as reassurance – your real estate broker is your best ally before, during and after listing your home. While you could theoretically sell your home yourself, few homeowners have the time, expertise, resources and impartial perspective needed to optimize the sales process like a pro.

Your broker not only executes the sales timeline, but they reduce your liability and lighten the load through a process most only undertake a handful of times in life. They save you money in the long-run by securing the ideal buyer at the optimal price with favorable terms. A broker’s rolodex of vetted contractors, stagers, inspectors and more comes in handy as well.

While brokers handle the heavy lifting, you as the home seller play a crucial role too. Maintaining open and honest communication, meeting response deadlines, trusting your broker’s guidance, and setting realistic expectations of the process makes all the difference in your broker’s ability to deliver five-star service.

Your real estate broker has just as much vested interest in your home selling smoothly, quickly and lucratively as you do. They succeed when you succeed. With teamwork, transparency and a clear understanding of how your broker will guide you through the sales journey, the trust between you will grow and the transaction will conclude on a high note.

The next time you sell, remember these tips for collaborating with your broker:

– Align on list price strategy and approach 

– Keep your broker informed of any changes that impact the sale

– Respond quickly to all broker requests and paperwork

– Heavily weigh your broker’s advice, especially regarding offers

– Stay patient through the ups and downs by trusting their expertise

With your broker as your partner, advocate and counselor, selling your property will be as stress-free as possible. Now go out and get the top dollar your home deserves!