Women rule on "Life Utility" sites
Sites like wimgo truly speak to the 85% of women 25-34 who rely on the internet multiple times per day. This group uses the internet above any other source to do research, read reviews, get shopping ideas and find entertainment.
Women love to wimgo!
Since launch, women 25-44 have grown to nearly 60% of wimgo's audience. Our audience is also also over 25% more likely to have newborns and toddlers in the household.
Women make the buying decisions
According to estimates by consulting firm A.T. Kearney, women make 80% of all consumer purchasing decisions. By 2010, women are expected to control $1 trillion or 60% of the country's wealth according to research conducted by BusinessWeek and Gallup.
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Community calendar creates high website participation from women
Wimgo’s unique “life utility” approach top uses for website among women
Women targets the 85% of women 25-34 who use the internet multiple times daily
